Day: January 11, 2021

Since the advent of search engine optimisation in 1990s,the industry has come a long long way. Back in the day,it’s just all about keyword research and inserting those phrases in the content of every web page. During the earlier years,there are lesser restrictions in terms of accepted practices. However,as the industry flourish,a lot of things have changed.

Take a look at some of the biggest changes of the past and present SEO you know today.

1. Black Hat SEO

Back in the day,the practice of keyword stuffing,duplicate content,article spinning and link buying is pretty much acceptable. Many companies took advantage of these tactics to be able to appear on top of the searches. However,since the 2011 Google algorithm update,this method has now been tagged as a black hat SEO technique because of the unnatural flow of links and search terms.

2. Focus on UX

In the past,SEO specialist would focus all their initiatives in pleasing what search engines what. Today,things took quite a turn. Search engines,like Google,have been very clear about their intent on launching updates. Most,if not all,are targeted towards the users themselves rather than the search engines.

3. The Voice Search

Nobody would’ve probably expected the rise of voice search. With it becoming the new thing,many marketers are now looking for effective ways to optimise websites for this type of searches. You’ll in fact find quite a number of search engine optimisation training courses available in Hong Kong offering lessons on this area.

4. Backlinks

Before many unscrupulous webmasters utilise link farms and link buying to gain more backlinks which is clearly a black hat practice. Although backlinks remains as a valuable ranking factor,Google has created a way to penalise sites that are using low-quality sites to build their links. At present,webmasters are only allowed to add links organically at high-authority sources for it to count as a backlink.

Looking at these changes,it’s easy to say that SEO has undergone major patch up since the beginning. If you further explore the history of SEO over the last few years,you’ll see that most of the changes can be attributed to the user behaviour. This is not surprising since search engines are created to answer to their needs.

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The workplace can have significant effects on the level of happiness and productivity of a worker. This is why it is important for businesses,regardless of size and age,to provide their employees with an excellent working environment. Whether you have your own shop or you rent a private office space in Hong Kong,make sure that the space is conducive for work. So what really makes a great working environment? Here are the qualities you must aspire to have in your workplace.

Comfortable

A workplace must be comfortable to begin with. It must have good office furniture,workstations that employees can customize to suit their needs,and decors that add to the overall appeal of the place. In terms of furniture,do not limit yourself to traditional work cubicles and rotating chairs. Consider using couches,standing desks,coworking tables,or whatever your employees find comfortable to use for work.

Well-lit

Nobody wants to work in a dimly-lit office because it will simply make you want to go to sleep. A good workplace should be well-illuminated so that workers can stay motivated. Natural light is the best for offices because it lifts moods and has positive effects on the brain and the overall wellbeing. So whenever possible,go for large windows that would let in a lot of sunlight.

Open

Open-space offices allow better flow of energy. It gives a sense of freedom to connect with fellow workers,which allows them to communicate and collaborate for better output. When there is open communication,it is easier to build trust and respect that are both essential in establishing a positive corporate culture. So as much as possible,limit partitions and walls and make the furniture configurations ideal for collaboration.

These are the three best characteristics of a great working environment. If you think your business needs a major boost,consider improving your workplace and see what wonderful changes it can give your company.

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